Analytics

Analytics

There are two ways to get analytics off a Throttle checkout: Throttle's first-party tracking settings for GA4 and Meta, or your own script. Pick based on whether a vendor secret is involved.

Which one

If you needUse
GA4 and/or Meta purchase tracking, including server-side forwardingTrack conversions — the built-in path. Secrets (GA4's Measurement Protocol API secret, Meta's Conversions API token) stay server-side.
Something Throttle does not build in — a custom collector, cookie-based attribution stitching, a vendor with no secret to protectYour own scripts — merchant-authored JavaScript Throttle runs in an isolated sandbox on hosted checkout.
A product feed for Google Merchant Center / Meta Commerce ManagerProduct feeds — Throttle stores no catalog, so this is a recipe for building one from your own catalog source.

Pages in this section

  • Track Conversions — GA4 + Meta purchase events, server-side forwarding, clientContext attribution.
  • Your Own Scripts — the register() contract, consent, external domains, and the management API.
  • Product Feeds — feeds live with your catalog; keep referenceId equal to the feed item id.